Privacy Policy

Last updated: March 19, 2026

Sterling Story LLC, operating under the brand name “ELANE STUDIO” (“ELANE STUDIO”, “we”, “us”, “our”) operates this store and website, including all information, content, features, tools, products, and related services (the “Services”).

Our e-commerce platform is provided by Shopify, which enables us to provide the Services to users.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase through the Services, or when you communicate with us. If there is a conflict between the Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the processing of personal information.

By accessing or using the Services, you confirm that you have read and understood this Privacy Policy.

Who We Are (Data Controller)

The data controller for personal information is:

Sterling Story LLC
5203 Juan Tabo Boulevard Northeast
Albuquerque, New Mexico
United States
Email: support@elane.com

Personal Information We Collect or Process

“Personal information” means information that identifies, describes, or can reasonably be linked to an individual. It does not include anonymous or aggregated information.

Depending on how you interact with the Services, the products you purchase, where you live, and to the extent permitted by law, we may collect or process the following categories of personal information:

• Contact information: name, billing and shipping address, phone number, email address.
• Financial information: payment card details (processed by our payment providers), transaction details, and payment confirmations.
• Account information: username, password, preferences, and settings.
• Transaction information: items viewed, added to cart, purchased, returned, exchanged, or cancelled.
• Customer support communications: the content of messages sent via email or other channels.
• Device information: device type, browser, IP address, and unique identifiers.
• Usage information: interactions with the site, pages visited, and access times.
• Size and fit information (if provided): details that help us recommend or process shapewear and apparel products.
• Voluntarily submitted content: reviews, feedback, images, or other content you choose to provide.

Sources of Personal Information

• Directly from you: account creation, checkout, form submissions, contacting support, reviews.
• Automatically: through cookies and similar technologies when you use the Services.
• Service providers: payment processing, fraud prevention, logistics, shipping, and customer support providers.
• Partners and third parties: advertising, analytics, and fulfillment partners, to the extent permitted by law.

How We Use Personal Information

• Provide, operate, personalise, and improve the Services.
• Process orders, payments, shipping, returns, exchanges, and cancellations.
• Provide customer support and service-related communications.
• Send marketing communications, where permitted by law.
• Prevent fraud, abuse, and unauthorised activity, and help maintain security.
• Comply with legal obligations and protect our business and legal rights.

Sharing Personal Information

We may share personal information with:

• Shopify and service providers that help us operate the store and provide services such as hosting, payments, shipping, analytics, IT, and customer support.
• Business and advertising partners, in accordance with their privacy policies and as permitted by law.
• Affiliates or related companies, where applicable.
• Authorities, regulators, courts, or other third parties, where required by law or where necessary to protect rights, safety, and security.

Relationship with Shopify

Our store is hosted on Shopify. Shopify may process certain personal information in order to provide and improve its platform and related services. In some cases, Shopify may act on our behalf, and in some cases it may process data for its own purposes as described in Shopify’s own policies.

For more information, please review Shopify’s Privacy Policy.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the site, remember preferences, analyse usage, improve performance, and personalise content and advertising where applicable.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect your user experience and some site functionality.

International Transfers

Because we operate internationally and use third-party service providers, your personal information may be transferred to and processed in countries outside the United Kingdom. Where required by law, we take reasonable steps to ensure appropriate safeguards are in place for such transfers.

Third-Party Websites

Our site may contain links to third-party websites or services. We are not responsible for the privacy or security practices of those third parties.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age at which they can legally consent under applicable law. If you believe a child has provided us with personal information, please contact us so we can review and delete it where appropriate.

Security

We implement reasonable technical and organisational measures designed to protect personal information. However, no system, transmission, or storage method can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as necessary to provide the Services, complete transactions, comply with legal and tax obligations, resolve disputes, prevent fraud, and enforce our rights.

Your Rights

Depending on applicable law, including the UK GDPR, you may have the right to request access to, correction of, deletion of, restriction of, or objection to the processing of your personal information, and in certain cases the right to data portability.

You may also opt out of marketing communications at any time by using the unsubscribe link in our emails.

To exercise your rights, contact us at support@elane.com.

Complaints

If you have concerns about how we process your personal information, please contact us first and we will do our best to resolve your complaint. If you are located in the United Kingdom, you may also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. When we do, we will revise the “Last updated” date at the top of this page.